I have asked, often, on this blog whether markets might crash. I have said, as often, that I think they will. I continue to hold that opinion.
Why? I have three reasons for thinking so.
Alienation
First, the degree of alienation people are feeling from the world around them seems to be growing at present.
Many people are asking me how I can continue to write about the issues I address here. They tell me they have deleted their news feeds and social media because they can no longer face stories about UK politics that are so out of touch with reality, and US politics that appears intent on wanton destruction domestically and internationally. It seems they have had enough, and would rather live in ignorance.
I am seeing that reflected in our data, and Owen Jones has recently said the same thing. Our traffic is down by at least a third compared to last year, and if anything, I believe we are producing better material, with a stronger educational focus, quite deliberately.
AI is not delivering
Secondly, AI is not surviving contact with customers. The US stock market boom, which is bigger than that in other markets, is based on the value of just seven AI-related companies. They now represent around 40% of US market value. And now people are really coming to terms with their products; they are realising three things.
One of them is that they are very expensive, and that cost is likely to rise. Even Facebook is reported to be rationing AI use among its employees because costs are so high at current prices, and this can only increase, as no AI company is making money at present.
Another is that when you push these products for anything but very routine tasks, they can break, are surprisingly not good at repetition even when given the same instructions, and can take a lot of time to both learn and use, resulting in considerable frustration. We know this. Many other people I speak to are telling me the same thing. That wheels are already falling off this bus. I cannot see AI spreading at anything like the rate forecast at present. It is just not good enough to justify the hype, as yet. It may get better. But the current affordable models are limited in scope, and affordability is key.
And then there is the issue of kickback. People do not like AI slop. It is deeply unpopular on social media. It is almost as unpopular in other uses. I recently got what initially seemed like very good customer service on a product. I then realised it was a program talking to me; the enquiry went off track, and descended into a formulaic sales pitch. From being surprised and even pleased at the speed of response, I ended up feeling distanced from the company. If this is widespread, AI company earnings are not going to meet expectations.
I would add another worry, that I am not yet hearing elsewhere, to this mix. That is, if AI is to deliver, then people will pay as a result of a major shift in rewards from labour to capital. In a world where grievance politics is already very real and, in many cases, justified by neoliberal excess, this is unlikely to happen without major social unrest. At present, this impact is seen mainly in the new graduate job market. IT is going to get worse.
Share valuation
And then, thirdly, there is the issue of excess share valuation. Robert Shiller's CAPE index addresses this issue. This Yale academic's Cyclically Adjusted Price-to-Earnings (CAPE) ratio measures the US S&P 500's aggregate price relative to its average inflation-adjusted earnings over the prior 10 years. The 10-year smoothing dampens the distortion caused by boom-and-bust earnings cycles, providing a more stable read on whether stocks are cheap or expensive. The formula is simply:
Price ÷ Average real earnings per share over the last 10 years.
This is the data for the last 126 years, and, yes, I did ask AI to generate it:

That markets are now highly valued is obvious: even at the 2009 low, they only returned to the long-term mean.
Importantly, there are three peaks: 1929, 2000, and now. They crashed heavily after 1929; they did so again after 2000, and now we are facing another peak.
Does that mean markets will crash again? No; that cannot be said with certainty. But the signs are not good. Just list these factors, some already noted above:
- Economic, social and political confidence is low.
- The US and Israel are out of control, and the full impact of their very obviously ongoing war has yet to hit, but will.
- AI is not going to meet expectations, and to be good enough it will become much more expensive, limiting the scale of its adoption. AI companies are overvalued in that case.
- Climate change is happening, and the costs are growing rapidly, but are being ignored so far.
- Political turmoil looks likely in many countries.
There are probably a few more issues to throw into the mix, but these will do.
So what does this mean? First, current stock market yields, in real terms, are low, simply because share prices are so high. That is what the Shiller chart reveals. They cannot go much higher before the risk-reward ratio becomes absurd. There is no room for further growth. The reality of this has to be realised. Prices could be maintained, but the chance of the bubble continuing is low.
Second, stable high prices are rare. Once people realise shares are overvalued, prices tend to crash. With so many other trigger points now available to precipitate this, that crash is likely.
Third, the crash will not remain in stock markets. Too many banks have lent too much based on share prices for banking stability to survive a stock market crash. The whole shadow banking sector, most especially, could be at risk, and it is deeply material to financial stability, or rather, risk, now, as the Bank of England has acknowledged.
So, is a crash likely? Yes. That is the unavoidable conclusion. We just cannot say when, precisely.
Factor it in, Andy Burnham. If you don't, it will eat your premiership, and if it does happen, it will be before 2029. The irony of the date cannot be missed.
Unless the government plans for this now, we are in even deeper trouble, and is anyone talking about it? It seems that they are not. All the talk is of growth, but that is just a wild daydream that is not going to happen.
Most importantly, and I stress the point, it is this wilful blindness that is the biggest issue of all. The risk is there, and is being ignored. That is a measure of gross irresponsibility.
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An interesting perspective. I appreciated that the post looks beyond day-to-day market movements and asks readers to think about the underlying economic risks rather than assuming markets will keep rising indefinitely. Whether or not you agree with the conclusions, it’s a useful reminder that confidence can change quickly, and understanding the broader economic picture is just as important as following stock prices
I will start with my usual quote “Markets can remain irrational longer than you can remain solvent” but I do agree with you about the US stock market…. but I am the man that has predicted 5 of the last 2 crashes.
I often ask “Why has it got to the level it is today?” and there are a few reasons.
Market access: Online brokers have allowed anyone to gamble on the stock market.
Self-serving “professional” advice: Stocks are always the best long term investment.
Laziness: They have always gone up…. so they will keep going up.
Corporate profits: The politicians (lobbied by corporate money) have allowed companies to reap ever larger profits without regulation…. share prices reflect expectations of ever rising profitability.
These can change in a heart beat.
There are reasons to be less concerned about the UK market – valuations are not as stretched and there are few AI/Tech related companies….. but we know that “if America sneezes the UK catches a cold”.
I don’t think the UK banking system is at risk of collapse….. unless things get REALLY ugly. The BoE stress tests assume a 30% drop in house prices, 40% in Commercial real estate and 9% unemployment – all of which are possible but could be countered by government policy to some extent as they were in 2008 and 2020.
Once we get into the “shadow banking system” things are more murky and nobody knows the risks and (more importantly) the linkages to the real economy.
Much to agree with – and the accounting is a key issue because it is deeply pro-cyclical – but banking is at risks because of its exposure to shadow banking.
Whilst there maybe fewer UK baser AI businesses, UK based businesses have largely drunk the AI koolaid. They are still expecting AI to reduce wage bills, improve efficiency and create innovative new products (or rejuvinate existing offerings). Once board members and share holders realise the shortcomings of non-corporeal AI, it is going to become apparent that many UK companies cannot deliver on their projections.
The job market, at least from my perspective, has stagnated because of AI. Academics have demonstrated AI screening of job applications is more often than not, leaving the best candidates high and dry.
And personally, I think the biggest threat of our current trajectory is going to be food scarcity. Once consumers start to notice, consumer confidence will nose dive and markets will follow, if the AI bubble has not already burst by then.
The ” language machine” companies have been issuing corporate bonds. One. it is rumoured. is paying 17% interest on one round of bonds. They are also involved in circular funding of each other.
These companies are not producing profits to pay their financial obligations.
The way you pay for the use of their products through “tokenisation” is pushing the price through the roof. Guess what, the user companies are going “stop, stop, stop, we run the risk of wiping ourselves out”.
Musk’s space company is 90% reliant on US government contracts to run/fund the space programme.
It’s amazing the US federal system is wasting money and must be cut. But hold on not the area that my company needs government contracts.
The Great Trump Depression is still on track. If the Houthis block the Bab el-Mandeb Strait (highly probable) and the Straits of Hormuz remain effectively closed the global economy will start to unravel very quickly.
Why? No container ship company will risk sending ships into such unstable environments.
Remember on the 27 February the Straits of Hormuz were fully open. On the 28 February Trump and Netanyahu attacked Iran and the Straits have been “closed” since then.
Who caused the closure? Trump and Netanyahu. Who is still the cause of the closure? Trump and Netanyahu.
Is the UK preparing for this? It appears not. Remember the Colonel commented a little while ago that Labour did not get it.
I understand that the Civil Service’s immediate concern is transferring staff to Manchester. Guess what? No one wants to go.
The UK is about to be blown away by external events and I don’t believe Labour has any idea what may hit the economy.
So batten down the hatches, the ride may be very bumpy.
Much to agree with
Totally agree re AI slop can’t even do basic research
EverythIng I recommend must be free to public sector professionals.
i asked AI to find free developmental checklist up to teens. It came back with one that cost $100. After interrogating the slop, it admitted it wasn’t free. And then didn’t find better UK free developmental checklists, which I knew existed. Not truthful nor thorough, can’t be trusted.
Yes. Really is slop.
Apologies to post twice.
Alienation. Definitely.
FtF is where I go to find analysis, expertise and hope. A rare thing.
I feel great spiritual pain at having psychopathology in charge of the planet and humanity. The news is just rinse and repeat of their depravity, unbearable.
I spend more time with our local anchoress, Juliana of Norwich. Who lived in troubled times, to this day her words and wisdom give comfort.
I have read much about her, some time ago.
Just regarding AI, I’m certain the bubble will burst before not too long. I watched a YT video about AI the other day and author David Gerard explained that a lot of tech companies are quietly rehiring the staff they tried to replace with AI because the work the AI did was so poorly coded. The AI output invariably needs major rework which is incredibly tedious and demanding to rewrite because of the complete lack of structure which you’d never get with even a novice human coder. He described the AI output in software as being the equivalent of cardboard mock-ups that look the part but don’t actually work in the real world.
Another point he made was that the AI products are so heavily subsidised to trap new customers, whereas the real cost could be as much as 40 times higher than the prices on offer currently. When the reality is laid bare, no one is going to be able to afford to use AI. And the funding runs out for a lot of these big companies in 2027. There are going to be some really hard questions asked about delivery and returns.
Anecdotally, AI does not survive contact with customers. I upgraded a VPN product recently and checked with the AI would I be eligible for refund if it didn’t work out. The AI said yes with the caveat that I could use no more than 10GB of data. I only wanted to subscribe to a news site to see if I could access it. Long story short, I was already ineligible for a refund because that limit included prior usage which it hadn’t told me. The AI even refused to connect me to a human but I ended getting a refund, from a person.
I use AI for policy development, mostly pulling text together – not ideas. My engineering team uses AI for coding (Claude) and find it very good – but that is because they are very capable. Thus we are back in the land of tools. AI is a tool, but requires users that are sufficiently skilled to be able to use the tool. Also, AI has not been around for very long, it is still evolving.
AI is just a tool.
No more.
The newly released open-weight Kimi K3 language model from Moonshot exceeds even Claude’s Fable 5 on coding benchmarks, and it is about 1/3 the price. This victory is in part because of the hardware restrictions imposed on Chinese companies by the US, forcing them to concentrate on efficiency.
Couple this with the shortfall of power supply in the US while China builds ever more capacity into their grid and it seems clear that the AI battle is already lost and China has won. All of the AI investment has been predicated on the US companies having dominance in the market. This is no longer true.
Alienation – so much to agree with Richard, as noted hitherto, you and you contributors are a daily dose of sanity for which I am deeply grateful, as this is directly opposed to ‘hopium’, if you see what I mean.
Thank you.
I wonder how many AI users ask about the embedded values and attitudes that all AI systems have and how these are reflected in output the users and their customers receive? The insidious influence over time can have a damaging effect. The best way of avoiding this type of issue is perhaps not to use AI in the first place.
Don’t ever search the webh then, using any known search engine.
You can at least reduce, if not remove most of your exposure to AI with the No AI version of duckduckgo’s search engine. It’s not perfect but it’s not bad:
https://noai.duckduckgo.com
Or you can run AI locally so that the data never leaves your computer. It’s getting easier and easier to access. I use it for engineering calculations and other work but my clients would not be happy with their propriety data being sucked up by some AI corporation to profit from. You can’t compete with the power of AI run in big data centres but the models available are still quite capable on a modest set up.
Apple now has an LLM built in. I have not tried this as yet…
I only usually let AI summarise my own work – it seems to be reliable for this.
When I started reading under the heading Alienation I was immediately reminded of The Ostrich from The Bestiary of Flanders and Swann, issued in 1961.
https://www.youtube.com/watch?v=-S4q41dQRyc
I asked ChatGPT to list the fastest goal at every World Cup. A very simple request you’d think. The list it returned had an entry I knew was wrong. When I questioned it, it said “ah yes, sorry, I couldn’t find a time for every tournament so I estimated some”! I mean, honestly?! This is the pinnacle of man?
It very quickly produced the wrong answer as opposed to me taking longer to produce the correct answer. I might not have spotted the errors if I did not already know some facts
The current top 10 trends for AI only have 3 technical use cases. Companionship is top, Fun & Nonsense is third. Relationship Advice, Astrology & Tarot, etc litter the top 10.
If AI is the future we might find ourselves using it to reminisce about the past.
Good morning Richard. I am not going to comment on the AI bubble specifically – it has all been said. Personally, I avoid it – I don’t want to outsource my ability to think.
You comment on the reduction in traffic not just on your site but generally. Can I just say that I agree that your content is getting better in leaps and bounds. What I notice for myself though is that as my understanding of (real) economics goes up (thanks to you), the more I realise that the problem we face is political. The whole establishment (politicians, mainstream economists and academics, media) appear to be blind and deaf to the truth. Maybe your audience is in despair about the difficulty of effecting real change?
Regarding the predicted crash: it might be helpful to make a video or write about why we should care, given that >95% of the activity is in the secondary markets. I should say: I think I know the answer. But I yearn for a world where real investment takes place in real productive industry, with real growth that we can all benefit from, and all the speculative/extractive froth of the financial services sector is confined to the dustbin of history.
How we get from A to B without too much painful consequence for ordinary people is the question…
Much to agree with, especially your last sentence.
Forgive me, a couple of post scripts…
I suppose the reason that “the establishment” doesn’t want to hear the truth is that they’re all benefitting personally from their own speculative activity. The immorality of it is jaw-dropping.
I can’t help noticing that my reaction is similar to an earlier thread about the possibility of a housing market crash: we actually need one. The issue is how to manage the fall-out.
Am I correct that the over-exposure to risk in the financial sector (and which precipitated the crashes in 2000 and 2008) largely dates back to Margaret Thatcher’s “big bang” deregulation of the financial markets in 1986? Did they really believe that the profits would be reinvested in productive industry?
Re your last para, basically yes. Re a housing crash: a prolonged readjustment would be better.
A convincing post, as always.
On the topic of AI, a couple of days ago Xi Jinping chose to make a speech at a major conference on AI:
“(He) used the opening ceremony … to frame China as the leading advocate for open-source AI, pledging resources to developing nations and positioning Beijing as an alternative to Washington’s approach to governing the technology. Xi called on countries to “encourage open source, openness, collaboration and sharing” … China will offer 5,000 spots in AI training and seminar programs to developing countries over the next five years, and pledged to build AI application cooperation centers alongside ASEAN, the Arab League, the African Union, BRICS, and other major regional blocs. He also said China will extend access to an AI-powered weather warning system to 30 countries.” (source: Quartz (www.qz.com) but a search will turn up dozens of other reports)
Key points here: he’s promoting open-source (so low cost) and he’s aiming squarely at the rest of the non-Western world. This is going to put the squeeze on the big (US) players, who are up to their necks in unprofitable investment.
It’s already clear that much of the work being done by AI can be done with models that are not state of the art, “bleeding edge” and increasingly expensive.
China will probably continue to develop the highest performance models but will likely out-compete on the daily grind. This can only up the risk of an economic shock.
James is trying their models now.
Thank you for articulating so clearly what is happening to us all today.
Thank you for articulating so clearly what is happening to us all today. We have taken note of these developments and have tried to take our own tiny steps to help us when this catastrophe strikes again.
I’m inclined to agree with you and have mostly moved my own modest ‘portfolio’ into highly defensive/cautious things (not stocks and certainly not indices: mostly cash and government bonds – including, where available to retail investors like myself, index-linked bonds. I noticed Clive “Bond-man” Parry and Mark Meldon remarked on these a while ago although I’d already made the move.)
That relates to my only further thought: Inflation. Nominal values may not crash so much or may seem to rebound, but real values will stay down, as consumer prices and business costs rise inexorably. Especially also many people “in the middle” will find lifestyle costs getting ever more expensive and they increasingly dis-save; and as that runs out, demand drops and businesses fail; and government fails to step in and (worse) tries to cut benefits, which could provide some stabilisers.
As I often say to people, there are two words beginning with “I” that those nearing retirement need to keep uppermost in their mind – Income & Inflation. Some are lucky enough to have “final salary” pensions and state pensions that help with the former (and can buy annuities with their DC pension funds) but inflation is the really tricky one. It’s all well and good if your pension goes up by “Limited Price Indexation” as most DB schemes do today – often CPI capped at 2.5%. Not a great help if, say, inflation is 6%, but better by far than a fixed income.
Inflation is bad for all assets, but the financial services industry has not yet mentally adjusted to the return of higher interest rates and inflation. Today, one can achieve 4.90% interest on a 1-year savings bond before tax. For a 20% taxpayer, the first £1,000 of interest is effectively tax-free. So, £120,000 @ 4.90% = £5,880. £4,880 will be taxed at 20%, leaving £1,000 + £3,904 = £4,904, so about 4.08% net. CPI for June 2026 was 2.97%. 4.08% – 2.97% = 1.11%. So in a year’s time the real net gain from an effectively riskless £120,000 on deposit would be £1,332.
The current yield on the FTSE100 is about 3%. Although dividends are taxed in a different way, enough said, perhaps. I’m not arguing against equity investment as such – but why take this risk?
A very great deal to agree with.
[…] wrote a blog on why we might have a crash on Saturday. This is an infographic James produced based on […]
By way of example – I’ll save all the workings for now, about 5 years ago we arranged a couple of annuities for £12,000 a year each gross (or thereabouts). The first man decided to take “the highest income, option, please” looking just at the nominal monthly amount, despite my misgivings. After the spurt of inflation in 2022/23, the buying power of this fellows income is now roughly £7,516 – I hope he is OK.
The other client, a woman who displayed the usual feminine foresight, chose an RPI-linked annuity. In year one it was about £12,000. Roll forward to June 2026 and the annuity pays about £16,472, with an increase of about 3% falling due. As she understood at outset, she has merely maintained the purchasing power of her money – it hasn’t really increased at all.
I’m glad to say that the majority of our clients buy RPI-linked annuities, for this reason.
I endorse that approach.
I have used it myself.