One of the comments made over the last few days is that if I want to increase the reach of this blog it needs a new name.
Way back in 2006, when the story began, most articles were on tax. These days, most are not.
So, a poll follows.
But what should a new name be? I tried this:
That is a lot more accurate now. But is there something better?
And, for those concerned, the web address would not change. That is far too embedded for anything to happen to it.
Should the blog be renamed?
- Yes, to Political Economy UK (34%, 152 Votes)
- Yes, but to something else (31%, 139 Votes)
- I'm abstaining, but show me the results anyway (12%, 53 Votes)
- Yes (12%, 52 Votes)
- No, it works as it is (11%, 49 Votes)
Total Voters: 445
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How about
Economics Unmasked
or something similar, since the blog has been excellent at debunking widely held/believed economic myths and opinions
Thanks
A bit too much like Steve Keen’s Debunking Economics, I think
Compassionate Economics.
UK economy – the facts behind the fiction
What about ‘Understanding the Political Economy’ ? I’ve learnt so much from this blog, and the more we all learn, the more we’ll able to expose the government’s tricks, sleights of policies, and partisanship.
Thanks
Might you give this morning’s poll a look?
The strength of the blog it that it’s your voice. Not an organisation or campaign lobby. However it’s also a facilitated forum and conversation leader.
Tax Research UK implies a degree of authority but no longer reflects the breadth of content. The tax focus may return? Good to see you recognise the ‘UK’ is part of the identity.
You have recently reflected upon your own future direction the evolution of this blog and ability to engage wider and younger audience.
That will be asking questions regards how you align your work and profile/identity across the many platforms on which you are active.
Within main stream media presenters often introduced as ‘The Tax Expert’ (a media niche you have rather made own). Your Radio 2 listener relates tax, they all pay it! ‘Tax’ evokes emotions and memories and the it if the Budget everyone understands. ‘The Tax Expert’ could work as a new title…if not necessarily the relationship you wish with the blog.
‘Economic Justice UK’ might better align the blog title to its values, mission and your twitter profile.
‘Courageous State’ works on more levels than ‘The Courageous State’. Courageous is a stong ‘sticky’ word.
‘Political Economy UK’ works better than ‘New Political Economy’ or ‘Progressive Political Economy’ but suggests something more academic. A barrier to many.
‘Tax Matters’
What about Finance for the Future?
Finance for the Future might be taken to mean personal finance. And doesnt MMT show that government spending isn’t “financed” !
I suggest also to avoid Political Economy – sounds too academic.
MMT is all about finance – just different forms of finance
How about “Murphy’s Law” (or Murphy’s Laws)?
I was first drawn to this blog after buying your book, “The Joy of Tax”, which I saw recommended (but now don’t recall by whom). As well as the recommendation itself, there was something attractive about the use of the phrase “The Joy of ..” for a topic that proposed very little in the way of joy (at least for the average reader. (A format also used by Scott Adams in his “The Joy of Work”).
I don’t think you need a title that appeals to academics, but one that might persuade a reasonably curious browser to think “I wonder what that’s about?” – and click on a link.
Thanks
See this morning’s poll
‘Murphy on Money’.
I have done that on videos
I think it works there
I do not rule out a different youtube name
If you are trying to reach a younger audience I would suggest.
Reality Economics or
Real Political Economics.
Anything too stuffy or superior will simply turn your target audience quickly off.
I agree with others that you need to become much more mainstream and project this most complex subject in as simplistic a way as possible.
Thanks
I like Reality Economics. It alludes to Real World Economics , which is heterdox and post-Keysian , no? It negates the Magical thinking slur. And young people like to “get real” !
Some great ideas in the comments! Tax Research UK is a
Here is another one:
“The Real Economy Explained” … or TREE for short!
Just keep doing what you are doing, I really appreciate it.
Ooops … I didn’t complete one sentence:
Tax Research is a big dry.
🙂
Thanks
I think it has to be kept short.
Political Economics
You explain economics in its political context. I have learned a lot of useful detail from what you write.
Leave the UK to a subtitle that could also mention morality.
You mention the subtitle – which is also important
Some thoughts:
Political Economics
Political Economics for all
Political Economics for all of us
Straplines:
economics in a political context
economics in the real world
perspectives on economics in the real world
Political Economics gets drowned in a Google search, unless you come top.
That search engine issue is important
Some great suggestions made already. Agree should be snappy and not too ‘academic’ sounding. Will you be listing them for a poll? Here’s another for the melting pot:
Magic Money
On the basis it would be supplemented by a subtitle. Redolent of ‘magic money tree’ (your book) which has a positive ring and suggests ‘joy’ in the subject (mentioned by another contributor).
I am another who really appreciates your blogs – I have learned so much, and not just about tax matters. Thank you.
Thanks
Would Political Economics attract the younger cohort or put them off? It sounds like something they would have to sign up for at college, and most of them won’t.
I like the word tax in the title as everyone understands that they should pay tax, even those who avoid or evade it.
Richard Murphy’s Morning Takeaway.
Its your voice that’s important. The title alludes to thought for the day, bite sized morsels of information, MMT . It also implies regularity and the need to digest. Political economy is too weighted with what is taught and what is understood.
You can strap lines : Political Economy ,Tax , Accounting
How about ‘Tax, Economics and UK politics’ ..
Covers all the topics, has a bit of a rhymn as well as a relaxing TEA UP
I like TeUP but far too long I am afraid
Just Follow the Money
I liked the suggestion “Finance for Future” … reminds me of “Fridays for Future”, and I do see a connection