You’re not too keen on Reform

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The poll I put up here yesterday on proposed changes to the UK state old-age pension suggested by a think tank linked to Reform was not too popular with readers here:

Interestingly, a broadly similar result was found amongst my Substack readers, although the proportion voting there was higher:

I inadvertently voted for the worst option on Substack. It's not my policy to ever vote in my own polls, but this was the first time I had done one on Substack, and I made a mistake.

What to conclude?

First, that I have sane readers.

Second, that there is very little trust in Reform.

Third, that there is as little trust in the financial services industry.

Fourth, that when a proposal feels as if it is about the promotion of the short-term interests of the City of London and financial advisers, very few people want to go near it with a barge pole.

Fifth, I think Reform will have considerable difficulties selling any idea like this to the electorate.

Sixth, the key communication issue with the electorate is, then, that what Reform is proposing is deeply detrimental to their best interests.

This last point is, ultimately, the key one. We know why people are attracted to Reform. The supposed reason is misplaced anger around migration. But if it becomes clear that electing Reform would be deeply detrimental to those who would remain in this country after they have expelled everyone they claim is undermining it, their case would become harder to make.

In that case, there is a job to do, and flooding social media with that message matters.

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