The last couple of days have seen ideas developed for this blog being published in Twitter thread format again.
I admit that since the takeover of Twitter I was not sure that this would work: I felt that my tweets were not getting the reach that they had. I have, as a consequence, been focussing my efforts on the blog.
I think I have been proven wrong about Twitter. The thread from two days ago has now reached more than a million people, and yesterday's is fast heading for 900,000. These are the number of impressions they have enjoyed, which means a person has at least looked at the tweet for long enough to read it.
That made me curious as I recently looked at a report from an NGO with a three-person media team that boasted of a million impressions a year on social media. I realised I had no idea how to find out what my total was (except for the blog, which had 3.2 million reads last year and is now running at an annual rate of at least 5 million a year).
A Google research quickly showed me how to find my Twitter stats. When summarised on a spreadsheet, I discovered that my tweets had enjoyed 456 million impressions on Twitter in the last year, and I had 87,000 new followers.
The data revealed my own lack of attention to the medium this year, but it looks like I should pay it more attention again. It's a bit odd to ignore an audience that big.
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I am surprised twitter has hung on for as long as it has with all its internal politics, but if it seems stable enough to get your message out, then that’s worth taking advantage of. Having followed you on this blog more I don’t think I have much use for twitter (I never could stand threads when a blog post would do), but Its great to see your numbers are doing well! Hopefully that translates to a wider appreciation for your ideas.
Thanks
Interesting update. MSM journalist seem to be as active as ever on Twitter and it’s one of the key places agenda influencers begin there ‘news journey ‘. Your tweets this week homed in on the news that matter to millions facing another rise in mortgage payments. Less important to the many of the over 65, who have paid off their mortgage (thank you very much). But generally the over 65s don’t grab breakfast while scrolling Twitter.
Twitter analytics gives a wealth of date, but judging impact or depth of engagement is harder. Likes + Replies + Retweets + Video Views + Video Engagements + URL Clicks + User Profile Clicks + Hashtag Clicks +detail expands…..OK, life is too short.