PWC's weekly tax newsletter includes the headline:

PwC's family business survey notes hunger for simpler UK tax rules and lower rates

If you can work your way through the password minefield the story is here.

And the story is wrong: entirely wrong. It's political misinformation, yet again.

The evidence is simple to find. The Chancellor delivered simpler tax rules and lower tax rates for many on Capital Gains Tax in the Pre-Budget Report and the result was, as Accountancy Age reported from the CBI conference:

CBI warns Darling of tax 'rage' over CGT

You can't reconcile these two positions.

I believe the evidence on the ground. People don't want tax simplification, and they probably don't want real tax cuts either.