The TikTok experiment seems to be working. This one has had more than 50,000 views in a day or so, and the number of followers more than doubled yesterday, and is now in excess of 900:
To put this in context, this site had 19,760 views yesterday.
Let me also make clear that I understand that most TikTok views do not represent people who watch the whole video. As is normal on TikTok, most of those who looked at this video stayed for only a couple of seconds. However, we comfortably exceeded the TikTok average of only 6% or so watching a video right through: we were around 10%.
Not every one of our videos has had this scale of success, of course. It would be unrealistic to think that they should. But most have thousands of views, meaning many hundreds have seen them right through, and that is better than the YouTube performance, in the main.
Encouragingly, the audience is also younger than here, which was one reason for doing this.
In other words, the experiment will continue. The current aim is to get 10,000 followers because we understand that the TikTik algorithm changes at that point in the creator's favour. Then we will see what happens.
In the meantime, we will be upping the quality of the productions, and I am encouraged to think that it will be with more time planning them.
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Excellent. Any chance of a link?
Link to? That one was in the blog yesterday
yes, apologies.
Good vids, will be compiling links to use on the doorstep on given topics. I reckon the couple of minutes format works.
What I am hearing is: not interestied in politics – interested in what you – Mr Candidate – are going to do. “wot about those bloody potholes” etc.
(the candidate is not me – by the way – I am not MP material).
Realistically though what message can be delivered in a watch time of 30 secs by an individual who probably watches 100s of TikTok videos each day.
Why ignore the fact that 10% are watching 3 minutes?
Loving your ‘dare to do’ attitude! I think you are going about this in the right way. Giving yourself permission to play with the new medium. Checking the analytics assiduously. Testing different hooks, trying to work out what works and repeat, and welcome the learning from what dosn’t. Every day’s a school day and the prize is a whole new audience.
This morning’s one on money has totally failed to take off
Much discussion here – and some new recordings made
The problem is that everyone already “knows” what money is.
Except they don’t…
For a more scientific approach see if you can use the A/B testing tool in Ads Manager. TikTok call it Split Testing.
https://www.wpromote.com/blog/social/tiktok-creative-testing
Thank you
I will read
They’ve come up automatically on TikTok for me. As you say the “TikTok hook” is key. Good luck with the venture – MMT (more magic TikToks).
There may be MMT ones…soon
Magic Murphy TikToks