Twitter might be failing but the failure of Google, Amazon and Microsoft would be much worse news

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I posted this thread on Twitter this morning, and I note all the irony in doing so:


The future of Twitter appears to be in doubt today. Advertisers have pulled out. Musk has slashed staff numbers. A nasty, right-wing dominated hate-fest may follow, although I hope not. But what if other critical media institutions went the same way? What then? A quick thread…

I have a passion for Twitter. I note I have sent more than 90,000 tweets since 2008. That's 18 a day, on average. This place has mattered to me. That Elon Musk might destroy it is a matter of considerable concern to me as a result.

I don't see how many good voices that have been heard as a result of Twitter would have got noticed without it. I would deeply miss the almost instant news on politics that it provides because most opinion I want to hear is on this site.

But let me also be honest, I can imagine a world without Twitter, largely because with little effort I can imagine a better replacement being created. I would even encourage governments to think about that possibility.

But I'd encourage that for a reason much more important. Twitter has, overall, been a good thing in many people's lives (but not everyone's, and we could all do without the hate). But let's not pretend it's critical.

There are things that are more important than Twitter which are much more critical now. Like Amazon's massive file server business, for example, which I gather is pretty key to keeping the web going.

Or Google. And I do not just mean the search engine. Its communication tools are vital to the functioning of vast numbers of organisations, from my university onwards. Microsoft plays the same role in other places.

I quite strongly suspect that much of government is effectively hostage to these organisations. And let's not pretend that they are wholly free of personality influence.

They are, admittedly, more mature organisations than Twitter. But in the event of someone with a massive ego and a strong political agenda antagonistic to the state staged a hostile takeover attack on them, backed by big money, would they stay independent?

I think we all know the answer to that. Twitter has proved that markets don't give a damn about the future of their own technology or the well-being of their staff or their contribution to society: that Twitter sued Musk to force him to take over is the clearest evidence of that.

So, are any of these other, more critical services immune from being taken over and destroyed? I see no obvious reason to think that they are in any way safe from such attack. And that leaves society massively vulnerable to these companies.

Worse, by letting these companies create technologies that are protected by absurd patent and copyright laws we have made it very hard for states to replicate what they do, which is ridiculous.

Musk and Twitter provide a real warning. We are deeply vulnerable to relatively few tech companies, and we can rely on none of them. My question is, what is society going to do to protect itself against the madness of this situation?

Isn't now the time to work out and on the alternative? Shouldn't this be the moment the US and EU cooperate to build an alternative to Twitter, and whilst they're at it to look at how keeping the web going if other critical companies fail might be found?

I'd rate the risk of that failure as quite high right now. We really do need to take action, and very soon. The world would fall apart without some of these companies now. It's too big a risk to not plan for their failure.


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