Is John McDonnell building a narrative?

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I was intrigued by this comment by John McDonnell in an article on Philip Green published yesterday in the Guardian:

We have a chance now to build Another Europe in which we work with socialists across the EU to end austerity and take on those who attack workers’ rights and avoid taxes.

This is not anti-business. It’s anti-freeloader. If we allow these practices to continue they will undermine the foundations on which all genuine wealth creation is built. It will create an environment that benefits rent-seekers over wealth creators. It is time we brought an end to the new age of the robber barons. The health of our economy demands it.

There is in this a narrative that I recognise and that I believe might be communicated effectively.

The left have looked for a narrative for some time. Is this the start of one?