Would you trust a firm who said its goal is to dominate?

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I have been looking at KPMG's annual report. What struck me almost immediately was this statement:

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Could you trust a firm that said it wanted to dominate? I admit I couldn't. Maybe that's why I left 30 years ago.

I was also a little surprised to note that if social change is the goal then this is the only reference to that phrase in the document. The consequence was I felt domination the more powerful of the sentiments expressed. No wonder I felt a little spooked by this.