HMRC's beginning an ad campaign to close the tax gap. I gather it will look like this:
Is that really the best they can do.
It reminds me, horribly, of those failed Tory posters about Blair they tried in 2001, I think.
And likely, I'm afraid, to have the same result.
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Have a feeling both are a Saatchi production. Discuss…
1997 Conservative campaign
“The ‘Demon Eyes’ poster was certainly visually arresting and highly memorable, but trying to make the then saintly Tony Blair into the Devil Incarnate probably did more to win votes for Labour than for the party originating it.”
Sourve: http://www.moreaboutadvertising.com/2012/03/uk-ad-industry-waves-cameron-thinker-steve-hilton-a-not-very-fond-goodbye/
Some would suggest the poster was rather prophetic.
It’s fetching but pathetic. Everyobody needs to hear the message that for shameless multinational corporations tax payment is basically a voluntary activity and only a change in the law will make a difference to their conduct. It’s up to our MPs to do something about the law.