FT Alphaville » Cadbury, Kraft sweeten up.
It’s a long time since Cadbury was a Quaker business. But somewhere deep down it still thought it was.
About a decade ago I was involved in writing Good Business: Ethics at Work – Advices and Queries on Personal Standards of Conduct at Work
It’s a different world view. And we’re poorer for another, even remote exponent, disappearing.
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Quite sad about this. The recent Fair Trade move shows Cadbury were still thinking about business in a smart way.