It is, as anybody who monitors their performance on the basis of statistics knows, easy to get down when your data does not match your expectations.<\/p>\n
Unsurprisingly, traffic on this blog, and on our YouTube channel, was down in July. There is some evidence that this is part of a bigger trend on YouTube, but there can be no doubt that the biggest reason in our case was that I was working at well under capacity because of illness, and it showed.<\/p>\n
Our YouTube traffic in July was only around 1.1 million views, when at present something closer to 2 million is more commonplace, and blog traffic was only around 600,000 views, when more than 800,000 has become normal.<\/p>\n
However, I then got data on three traffic sources to which I usually give little attention because they have not, until very recently, contributed significantly to our impact. They are from Facebook, LinkedIn and Substack, on all of which I now post regularly.<\/p>\n
To my surprise, I have discovered that we now generate around 100,000 views a month on LinkedIn, 90,000 on Facebook (where I only use that platform for work posts), and Substack is growing fast, with around 75,000 views. It\u2019s only lower than the others because I didn't post there every day, whereas I do on both Facebook and LinkedIn. I will have to correct that. Together, these now generate more than another 3 million views a year.<\/p>\n
It is also interesting to note the biggest contributor to the change in traffic on those three platforms. It is, undoubtedly, the infographics. They will be continuing.<\/p>\n
At the same time, given that this is the political silly season and not a lot is going on, I am planning a variation on that infographic theme. We are looking to create video versions as basic introductions to the topics this blog addresses and to expand the available information on heterodox, post-Keynesian, and modern monetary theory-inspired alternatives to mainstream economics. Like the infographics, this will involve some experimentation, but expect something soon.<\/p>\n","protected":false},"excerpt":{"rendered":"