{"id":65508,"date":"2022-11-04T08:06:22","date_gmt":"2022-11-04T08:06:22","guid":{"rendered":"https:\/\/www.taxresearch.org.uk\/Blog\/?p=65508"},"modified":"2022-11-04T08:06:22","modified_gmt":"2022-11-04T08:06:22","slug":"to-twitter-or-not","status":"publish","type":"post","link":"https:\/\/www.taxresearch.org.uk\/Blog\/2022\/11\/04\/to-twitter-or-not\/","title":{"rendered":"To Twitter or not?"},"content":{"rendered":"

It seems Elon Musk has bought a company for $44 billion despite thinking it fundamentally unsound, and with about 50% excess staff. That company is Twitter. This Tweet has the details of the staff cull to come:<\/p>\n

\"\"<\/p>\n

This is extraordinary. Twitter is a people and not a tech business. Let's be honest, the tech is not that impressive except for its scale.<\/p>\n

Everything else is about people. The people who run it, for sure. The people who write the content, most certainly. And the fact that advertisers think they are worth directing comment at, which I simply ignore.<\/p>\n

But what it is not about is tech engineering.<\/p>\n

Nor is it about unregulated spaces, where those advertisers definitely do not want to appear.<\/p>\n

Will Musk's incomprehension first cull Twitter and then his financial empire? I fear it will.<\/p>\n

I will regret losing Twitter if that happens: it has overall been a force for good. But I wonder how long it can survive.<\/p>\n

I think the fall may be very quick. The advertisers will kill it by pulling out.<\/p>\n

I am waiting to see what happens to decide my own next step.<\/p>\n","protected":false},"excerpt":{"rendered":"

It seems Elon Musk has bought a company for $44 billion despite thinking it fundamentally unsound, and with about 50% excess staff. That company is
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