{"id":4364,"date":"2009-07-31T09:37:42","date_gmt":"2009-07-31T07:37:42","guid":{"rendered":"http:\/\/www.taxresearch.org.uk\/Blog\/?p=4364"},"modified":"2009-07-31T09:37:42","modified_gmt":"2009-07-31T07:37:42","slug":"attracting-new-clients","status":"publish","type":"post","link":"https:\/\/www.taxresearch.org.uk\/Blog\/2009\/07\/31\/attracting-new-clients\/","title":{"rendered":"Attracting new clients"},"content":{"rendered":"<p><a href=\"http:\/\/www.accmanpro.com\/2009\/07\/30\/attracting-new-clients-whats-wrong-with-this\/\"> Attracting new clients: what&rsquo;s wrong with this? | AccMan <\/a>.<\/p>\n<p>Dennis Howlett, rightly, has a go at some marketing spiel on Accountgweb on this theme.<\/p>\n<p>My comment:<\/p>\n<blockquote><p>Dennis<\/p>\n<p>There's one way to sell as an accountant<\/p>\n<p>You have to realise you don't sell accountancy or tax - you sell alleviation from fear<\/p>\n<p>Your job is to reduce stress - that's it<\/p>\n<p>When you realise people are shit scared of numbers, and tax,  you are on their wavelength, talk their language and give them what they want - which means answering their questions directly, straightforwardly, positively, quickly and in a fashion that ensures they feel they can cope<\/p>\n<p>That's it<\/p>\n<p>The rest is just technical crap for us in the profession<\/p>\n<p>Richard<\/p><\/blockquote>\n<p>I've sold a lot of accountancy and tax services over more than 25 years to a lot of people. That's my accumulated learning<\/p>\n<p>The problem is in the delivery: most people can't do it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting new clients: what&rsquo;s wrong with this? | AccMan . Dennis Howlett, rightly, has a go at some marketing spiel on Accountgweb on this theme.<br \/><a class=\"moretag\" href=\"https:\/\/www.taxresearch.org.uk\/Blog\/2009\/07\/31\/attracting-new-clients\/\"><em> Read the full article&#8230;<\/em><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-4364","post","type-post","status-publish","format-standard","hentry","category-accountancy"],"_links":{"self":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/posts\/4364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/comments?post=4364"}],"version-history":[{"count":0,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/posts\/4364\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/media?parent=4364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/categories?post=4364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/tags?post=4364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}