{"id":28475,"date":"2015-04-06T09:20:05","date_gmt":"2015-04-06T08:20:05","guid":{"rendered":"http:\/\/www.taxresearch.org.uk\/Blog\/?p=28475"},"modified":"2015-04-06T11:24:43","modified_gmt":"2015-04-06T10:24:43","slug":"kelloggs-and-the-pervasiveness-of-tax-avoidance","status":"publish","type":"post","link":"https:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/","title":{"rendered":"Kelloggs and the pervasiveness of tax avoidance"},"content":{"rendered":"<p>The Sunday Times reported yesterday that <a href=\"http:\/\/investor.kelloggs.com\/files\/doc_financials\/annual_reports\/K_2014-Annual-Report_v001_q725z5.pdf\" target=\"_blank\">Kelloggs had said in its annual report<\/a> that:<\/p>\n<blockquote><p>Tax matters, including changes in tax rates, disagreements with taxing authorities and imposition of new taxes could impact our results of operations and financial condition.<\/p>\n<p>The Company is subject to taxes in the U.S. and numerous foreign jurisdictions where the Company\u2019s subsidiaries are organized. Due to economic and political conditions, tax rates in various foreign jurisdictions may be subject to significant change. The future effective tax rate could be effected by changes in mix of earnings in countries with differing statutory tax rates, changes in valuation of deferred tax asset and liabilities, or changes in tax laws or their interpretation which includes possible U.S. tax reform and contemplated changes in the UK and other countries of long-standing tax principles if finalized and adopted could have a material impact on our income tax expense and deferred tax balances.<\/p>\n<p>We are also subject to regular reviews, examinations and audits by the Internal Revenue Service and other taxing authorities with respect to taxes inside and outside of the U.S. Although we believe our tax estimates are reasonable, if a taxing authority disagrees with the positions we have taken, we could face additional tax liability, including interest and 8 penalties. There can be no assurance that payment of such additional amounts upon final adjudication of any disputes will not have a material impact on our results of operations and financial position.<\/p>\n<p>The cash we generate outside the U.S. is principally to be used to fund our international development. If the funds generated by our U.S. business are not sufficient to meet our need for cash in the U.S., we may need to repatriate a portion of our future international earnings to the U.S. Such international earnings would be subject to U.S. tax which could cause our worldwide effective tax rate to increase.<\/p>\n<p>We also need to comply with new, evolving or revised tax laws and regulations. The enactment of or increases in tariffs, including value added tax, or other changes in the application of existing taxes, in markets in which we are currently active, or may be active in the future, or on specific products that we sell or with which our products compete, may have an adverse effect on our business or on our results of operations.<\/p><\/blockquote>\n<p>As far as anyone knows Kelloggs are the first company to say that the OECD rule changes will impact it. I do not think that the reference to the UK was explicitly to the Google Tax, as it is called, but it may be.<\/p>\n<p>It was enough to get me to take a look at Kelloggs. <a href=\"http:\/\/www.dailymail.co.uk\/news\/article-3026887\/622m-sales-year-Kellogg-s-pays-no-tax-Britain-Cereal-giant-warns-shareholders-hit-Government-closes-loopholes.html\" target=\"_blank\">Ruth Sunderland has done a good summary in the Mail<\/a> on how the group works and as is obvious from the article I did speak to her. As she notes:<\/p>\n<blockquote>\n<p class=\"mol-para-with-font\">Kellogg\u2019s has produced cereals in the UK since 1938, and says it has several hundred employees here.<\/p>\n<p class=\"mol-para-with-font\">It sells in the UK through two main subsidiaries owned by Irish-based Kellogg Europe Trading Ltd. One is Kellogg Marketing &amp; Sales, which distributes breakfast food for Irish and Swiss-registered companies, and reported sales of \u00a3622million to Britons in 2013.<\/p>\n<p class=\"mol-para-with-font\">The second, Kellogg Company of Great Britain, makes cereals under contract for an Irish-based operation.<\/p>\n<p class=\"mol-para-with-font\">These two subsidiaries paid corporation tax of \u00a38.4million on profits of nearly \u00a350million in 2013. Kellogg\u2019s also has six Luxembourg registered companies which collectively paid corporation tax of \u00a3210,000 on profits of about \u00a357million \u2014 a rate of 0.37 per cent.<\/p>\n<p class=\"mol-para-with-font\">But this \u00a3210,000 and the \u00a38.4million were offset by an \u00a311.8million tax credit at another UK-registered operation, Kellogg Group Ltd.<\/p>\n<\/blockquote>\n<p class=\"mol-para-with-font\">I actually think, based on accounts, that 1,061 people make cereal in the UK and 321 are involved in the UK based sales and marketing operation. A summary of the accounts of all the above companies is as follows (click on it to enlarge):<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-08-28-37\/\" rel=\"attachment wp-att-28476\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28476\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.28.37.png\" alt=\"Screen Shot 2015-04-06 at 08.28.37\" width=\"550\" height=\"271\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.28.37.png 1392w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.28.37-550x271.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.28.37-300x148.png 300w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.28.37-609x300.png 609w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.28.37-200x99.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a>There may be more UK companies than shown here: I am not suggesting this is a comprehensive review. Unfortunately the UK parent company for Kelloggs, imaginatively called Kellogg UK Holding Company Limited, has a statement in its accounts which says:<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-08-33-00\/\" rel=\"attachment wp-att-28477\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28477\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.33.00.png\" alt=\"Screen Shot 2015-04-06 at 08.33.00\" width=\"550\" height=\"169\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.33.00.png 1194w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.33.00-550x169.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.33.00-300x92.png 300w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.33.00-800x245.png 800w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.33.00-200x61.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p class=\"mol-para-with-font\">So we have no UK consolidated result on which to base any evidence. There is significant opacity here, and that can only be deliberate, even if entirely legal.<\/p>\n<p class=\"mol-para-with-font\">But what we do have are three things. The first is evidence that there is an Irish engagement in the Kellogg operation. Secondly we have evidence of \u00a0Luxembourg involvement and third there appears to be little tax paid, about which Kellogg now have concern because they think this might change.<\/p>\n<p class=\"mol-para-with-font\">If I put that altogether what appears to be happening is that the Kellogg Company of Great Britain is making cereals in the UK under licence for an Irish operation, Kellogg Europe Trading Limited. The sales were not more than \u00a3139 million.<\/p>\n<p class=\"mol-para-with-font\">That Irish operation makes sales as follows:<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-08-39-01\/\" rel=\"attachment wp-att-28478\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28478\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.39.01.png\" alt=\"Screen Shot 2015-04-06 at 08.39.01\" width=\"550\" height=\"228\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.39.01.png 1242w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.39.01-550x228.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.39.01-300x124.png 300w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.39.01-725x300.png 725w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.39.01-200x83.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p class=\"mol-para-with-font\">So sales of about \u00a3510 million were made to the UK from this Irish operation. We know what the company does from the description of what its employees do:<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-08-52-13\/\" rel=\"attachment wp-att-28483\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28483\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.52.13.png\" alt=\"Screen Shot 2015-04-06 at 08.52.13\" width=\"550\" height=\"237\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.52.13.png 1224w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.52.13-550x237.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.52.13-300x129.png 300w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.52.13-695x300.png 695w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.52.13-200x86.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p class=\"mol-para-with-font\">The balance sheet makes it look very unlikely that this company manufactures anything: it is a logistics company.<\/p>\n<p class=\"mol-para-with-font\">The UK sales operation says this of itself:<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-08-48-15\/\" rel=\"attachment wp-att-28481\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28481\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.48.15.png\" alt=\"Screen Shot 2015-04-06 at 08.48.15\" width=\"550\" height=\"266\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.48.15.png 1252w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.48.15-550x266.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.48.15-300x145.png 300w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.48.15-620x300.png 620w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.48.15-200x97.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p class=\"mol-para-with-font\">The UK sales and marketing operation had a profit and loss account that looked like this:<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-08-44-07\/\" rel=\"attachment wp-att-28480\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28480\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.44.07.png\" alt=\"Screen Shot 2015-04-06 at 08.44.07\" width=\"550\" height=\"478\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.44.07.png 1296w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.44.07-345x300.png 345w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.44.07-550x478.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.44.07-259x225.png 259w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.44.07-152x132.png 152w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a>The sales note to its accounts says:<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-08-50-23\/\" rel=\"attachment wp-att-28482\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28482\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.50.23.png\" alt=\"Screen Shot 2015-04-06 at 08.50.23\" width=\"550\" height=\"297\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.50.23.png 1246w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.50.23-550x297.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.50.23-300x162.png 300w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.50.23-556x300.png 556w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-08.50.23-200x108.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p class=\"mol-para-with-font\">So, some \u00a3622 million of sales were made in the UK with relatively low margins made. As is clear from the notes to the accounts this appears to include sales sourced from the Irish company that may have been worth \u00a3510 million at cost value.<\/p>\n<p class=\"mol-para-with-font\">Somewhere this sum must include the value of output from the UK \u00a0manufacturing operation. Whether this is routed via Ireland to return to the UK (on paper at least) is not clear. The possibility appears to exist.<\/p>\n<p class=\"mol-para-with-font\">What is clearer is that the UK sales operation makes an operating margin of 2.3%. The Irish operation makes more:<\/p>\n<p class=\"mol-para-with-font\"><a href=\"http:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/screen-shot-2015-04-06-at-09-01-39\/\" rel=\"attachment wp-att-28484\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28484\" src=\"http:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-09.01.39.png\" alt=\"Screen Shot 2015-04-06 at 09.01.39\" width=\"550\" height=\"443\" srcset=\"https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-09.01.39.png 1270w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-09.01.39-373x300.png 373w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-09.01.39-550x443.png 550w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-09.01.39-280x225.png 280w, https:\/\/www.taxresearch.org.uk\/Blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-09.01.39-164x132.png 164w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p class=\"mol-para-with-font\">The operating margin here is 3.3%. But then \u00e2\u201a\u00ac148 million is paid in interest at rates of up to 8%, settled in euros and likely (but not stated) to be due to Luxembourg as a result.<\/p>\n<p class=\"mol-para-with-font\">Since much of the Irish operation's profits appear to be derived from the UK it is fair to think that some of this payment, at the very least, is made out of the proceeds of UK sales.<\/p>\n<p class=\"mol-para-with-font\">So, what is happening? First, and I stress, because of the opacity of the accounts we do not really know. I suspect Kellogg's greatest fear is\u00a0country-by-country reporting: then we would see what is happening. That is what it is meant to show and the tax savings that opacity facilitates is what it is targeted at. This is the tax reform in the UK to which I think Kellogg refer and not the Google tax. Companies like Kellogg have a lot to fear from\u00a0country-by-country reporting.<\/p>\n<p class=\"mol-para-with-font\">Second, the Irish operation looks to be a classic Irish activity: all show and little action. Supply chain management is a classic euphemism in the tax avoidance industry for profit shifting - \"tax efficient supply chain management\" is what many of the Big 4 accountants prided themselves in selling and it is supply chain management that the Irish company does. I think we can safely assume a tax motive in that.<\/p>\n<p class=\"mol-para-with-font\">Third, it looks likely that the UK made cereals end up having a lot of value added to them as a result of such processes before they reach the customer.<\/p>\n<p class=\"mol-para-with-font\">Fourth, if Ireland is central to this, then so is Luxembourg, where we know tax rates are exceptionally low. I accept that it appears that losses are being incurred as a result, but what is noted here is not the full story, as I stressed at the start.<\/p>\n<p class=\"mol-para-with-font\">So what can be concluded? I think it fair to say that Kellogg is structured very much like a classic US owned IT company with Ireland as a hub for supply chain management and Luxembourg for managing financial structuring and inward investment. That can only be explained by a tax avoidance motive. And what we know is that this goal is sufficiently key to the Kellogg operation \u00a0that the OECD Base Erosion and Profits Shifting\u00a0processes may challenge it in future.<\/p>\n<p class=\"mol-para-with-font\">Reflect on that over your Cornflakes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sunday Times reported yesterday that Kelloggs had said in its annual report that: Tax matters, including changes in tax rates, disagreements with taxing authorities<br \/><a class=\"moretag\" href=\"https:\/\/www.taxresearch.org.uk\/Blog\/2015\/04\/06\/kelloggs-and-the-pervasiveness-of-tax-avoidance\/\"><em> Read the full article&#8230;<\/em><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,10],"tags":[],"class_list":["post-28475","post","type-post","status-publish","format-standard","hentry","category-economics","category-tax-avoidance"],"_links":{"self":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/posts\/28475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/comments?post=28475"}],"version-history":[{"count":0,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/posts\/28475\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/media?parent=28475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/categories?post=28475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taxresearch.org.uk\/Blog\/wp-json\/wp\/v2\/tags?post=28475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}