Question of the day: what could we do with less of after coronavirus?

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It’s now commonplace to say nothing will be the same after coronavirus. I suspect those saying that want it to be true.

But, if there was one thing you wanted less of after coronavirus, what would it be?

My wish would be adverting, which is the most pernicious of industries whose only aim is to promote unhappiness through dissatisfaction with our current state of wellbeing.

Thoughts?