The myth of profit maximisation

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Martin Wolf had a fascinating comment in the FT yesterday. Referring to books by Prof Colin Mayer of Oxford University (entitled Prosperity) and Jonathan Tepper and Denise Hearn (entitled The Myth of Capitalism) he argued:

These books suggest that capitalism is substantially broken. Reluctantly, I have come to a similar conclusion. This is not to argue for the abandonment of the market economy, but for better companies and more competition.

In essence Martin Wolf says the idea that the company is a profit maximising entity is wrong.

Anyone who has run one knows that this is true. You could not profit maximise a company if you tried because if, as Wolf argues, you did you would not concentrate on the purpose of the business, and if you forget that you would not make any money at all.

But what does this mean? I suggest three things.

The first is in economics. This subject still assumes, and so teaches, that businesses profit maximise. They don't. Because they can't. Because they don't have the data to do so. And because the truth is they know that this is the surest way to destroy long term value. So they have other goals instead. Like growth. Or product innovation. Or stability. Or customer satisfaction. But never profit maximisation. So it is time economics stopped teaching soemthing that is false. Not just wrong. But false.

The second is in law. This is  with regard to the legally stated purpose of a company. In many countries this is, supposedly, to profit maximise. In the UK the requirement is different, but requires that the interest of the members comes first and this is assumed to be a proxy for profit maximisation. The result is a falsehood is promoted as to the purpose of a company, and business itself. This is another falsehood whose time should come to an end.

Finally, there is accountancy. It is assumed by modern accounting standards that accounts are only for the benefit of investors, because based on the premise that companies only exist to profit maximise no one else matters. That is also false. In fact, profit is a residual consequence of everything else matttering. But apparently accountancy does not undertsand this. It's also promoting a falsehood. And it delivers the wrong data as a result.

The myth of profit maximisation has to end.


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