How Do Business Owners Define Success?

Posted on

How Do Business Owners Define Success? : CPA Trendlines.

US accountancy web site CPA Trendlines features a fascinating graph resulting from a survey by the Enterprise Council on Small Business. They asked business owners to define what satisfaction means to them. Business owners said maintaining a healthy work/life balance was the single biggest factor in their definition of success.

CPA says that:

surprisingly found that “satisfaction” was the primary way that they defined success, followed by “growth.”

The overall result was:

I don't find this surprising at all. If people maximise it is their overall well-being that they seek to enhance. The myth of profit maximisation is just that: a myth. It's one perpetuated by big business as an argument for unbridled growth. But no one in their right minds thinks it enhances well being.

Hat tip to Dennis Howlett.


Thanks for reading this post.
You can share this post on social media of your choice by clicking these icons:

You can subscribe to this blog's daily email here.

And if you would like to support this blog you can, here: