Provident Financial: blatantly exploitative

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I noted this advert in the Christian Science Monitor today, aimed at the UK market:

I've long hated all Provident Financial stands for in terms of exploitation of the poorest in our community. And here they are, continuing to do so, profiting from the credit squeeze and abusing those must vulnerable to its impact.

It's a sickening indictment of our financial services industry that this company survives, and a failure of a Labour government that has let it do so when options for change have been presented to it, by me amongst others.