There's an article on the Guardian site under the title "For the price of a cup of cappuccino a week, we can have growth and a sustainable future".
It's by Ben Verwaayen, the chief executive of BT, who chairs the CBI climate change taskforce. The article reflects its manifesto for climate change.
And do you know what? It might say things like:
The government has got to go beyond warm words and take the sort of tough decisions on climate change the prime minister talked about last week.
And not once does it say that this will have to be paid for with tax revenues. The word tax is never mentioned.
At which point the whole article lost credibility. You can't pay for climate change with cappuccino. It's cappuccino society that has created the climate change problem in the UK.
Let's get real, as the saying goes.